New branding agencies like SGMC Brands are redefining Muscat

New design trends, specially those coming from Europe, are generating a creative explosion while merged with the Arabic art concepts. SGMC Brands is the perfect example of what is going on with Muscat avant-garde design. Their Andalusian/Spanish high-end design fits in perfectly with Muscat design tradition offering a refreshing, creative and visually appealing vision of modern brand identity design.

SGMC Brands believe design should be functional and serve a purpose. It should be designed with the audience and intended use in mind, and not just for the sake of creating a pretty design. A functional design will help to achieve the desired outcome, whether it be to sell a product or promote a cause. Brand identity design should be relevant to the audience and the message being communicated, spacially in markets with such a unique personality as Muscat. The design should appeal to the target audience and be appropriate for the context in which it is being used.

Paying attention to every little detail is what really makes the difference for SGMC Brands. Good graphic design is characterized by this special care to detail that makes you able to control your brand and point it in the right direction. Things such as spacing, alignment, and contrast might seem small to ordinary designers but those are precisely the key elements that can make a big difference in the overall impact of a brand in its market.