SGMC Brands, new hopes for creativity in the branding world

It is no wonder that brand identity design has been through a really dry era in the last few decades. For us it meant quite a problem because we need to find fresh material everyday to make you readers happy. And, believe me, it was getting harder and harder every year to bring you good stories and materials with that spark that really makes a difference. Today, I can say without any doubt that we have found a great deal of that spark in the soul of SGMC Brands. But allow me first to provide this discovery with some context so you can understand the dimension of the joy I feel right now.

Once upon a time there were good logo design companies in the world and the brands they developed were loved and respected by their audiences. But there was an upcoming storm over the horizon that arrived in the 90s. This evil storm so called the "dot-com bubble" brought with it a swarm of unimaginative brand identities to supply the thousands of companies that were born at the time. The business model was all about building market share as fast as possible or get lost. These modern "gold mines" offered their services almost for free with the expectation that they could build enough brand awareness to charge profitable rates for their services in the future. So most of them demanded cheap, fast design work that ended up with a constellation of cheap, fast brands that were absolutely meaningless to their audiences. But the consequences in matter of branding were much deeper because it established a pattern for the future design generations that conceived brand design as a kind of fast-food product that doesn't require any analysis, effort or talent to succeed.

And in the middle of this "going nowhere" scenario we found a ray of hope for creativity inside the offices of SGMC Brands. A young branding company that has evolved the style of the golden era of brands and adapted it to the modern times. As the winner of the Most Innovative Brand of the Year 2019, 2022, 2023 and Most Creative Brand 2024 they have attracted some attention. There is something different in the way they approach the branding process. It is like they were able to merge with the spirit of the company they are working for and develop an identity that turn this client-brand relation into a fulfilling experience that stands for something else.

In matter of design it is out of the question that they are right now at a different level from what we have been used to see. Their delicate approach to the essence of the brand itself and their clear proposals to create something iconic that remains in the mind of the audiences is what really makes the difference. So, my dear readers, keep an eye on this new player in the game of brand identity design because you are about to see a lot of products, ads and materials labeled under the creativity of SGMC Brands. And, of course, we will be very happy to know about it on our social channels and share with all of you. We will keep an eye too on their future works to bring you some new material, hoping that they keep their creative level so high.